Cause Alignment Marketing (CAM):
When two (for profit) organizations form an alliance, were company A's product is introduced to organization B's employees, students or members. An agreed percentage of the sales made through the alliance is donated to organization B's preferred and approved (non-profit) charity, cause, foundation or scholarship program of choice. CAM is an unique avenue for today's corporations, colleges and associations to make a sizable financial impact on today's most important causes, without the financial outlay
Traditional Cause Marketing:
From Wikipedia, Cause marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a "for profit" business and a non-profit organization for mutual benefit. The term is sometimes used more broadly and generally to refer to any type of marketing effort for social and other charitable causes, including in-house marketing efforts by non-profit organizations. Cause marketing differs from corporate giving (philanthropy) as the latter involves a specific donation that is tax deductible, while cause marketing is a marketing relationship generally not based on a donation.
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